Available now · Berlin
I've been doing both the strategy and the execution side of go-to-market since 2020: positioning, launches, and then the community and content work that keeps a product growing after launch day.
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Two ways to work with me
Pick your door.
Evidence
Instagram Insights, 27 May to 29 Jun 2026
Stack
My Marketing Stack.
Click a category in the dock to see the tools inside it.
Click a category in the dock to see the tools inside it.
Thinking
How I Think About Problems
Pick a situation to see how I'd handle it.
Degrees & Languages
Education
MBA, International Marketing
IU Internationale Hochschule
Berlin · Jan 2024 – Aug 2025
Thesis: Brand Voice in Translation: How Language Localization Affects Brand Personality, Brand Equity, and Customer Loyalty. Mixed-methods research across Germany, UK, and India. Case studies: Coca-Cola, IKEA, Apple.
B.Sc. Psychology (Honours)
University of Calcutta
India · 2019 – 2022
Equivalency: Comparable to German Bachelorabschluss (Anabin: H+ recognition)
Languages
Credentials
Certifications
Building
What I'm building next.
GA4 gets me reporting-level numbers. I'm working on the next layer: KPI dashboard design and campaign-level analysis that turns community and content metrics into decisions someone can act on.
Hands-on with Meta Ads and Google Ads now, adding paid acquisition alongside the organic growth work I've focused on so far.