• ✓Built the 0→1 GTM strategy and brand identity for a pre-launch SaaS product, defining ICP, positioning, and market-entry approach across 8+ channels.
• ✓Onboarded the first 100+ community members and achieved 5–7% engagement rates via Meta Suite and Google Marketing tools.
• ✓Led a cross-functional team of 5 (messaging, visuals, content calendar) to ensure consistent brand identity ahead of product launch.
• ✓Developed content strategy and social media playbook for pre-launch phase, laying the foundation for demand generation at launch.

Joined as a content creator at Unbound Finance and grew into a full GTM ownership role across two DeFi products (Unbound Finance → DefiEdge), managing both through complete product lifecycles including strategic market exits.

• ✓Owned end-to-end GTM for 5+ Web3 product launches: from competitor research and market positioning through launch execution and community scaling.
• ✓Grew and managed communities of 90–100K members across Discord, Telegram, and Twitter; peak product TVL reached $25M with 90K+ Twitter followers and 300K+ monthly impressions.
• ✓Translated complex DeFi/technical product concepts into accessible user-centric messaging, driving 60–80% YoY community engagement growth tracked via HubSpot and custom KPIs.
• ✓Ran ambassador programs, Twitter Spaces, influencer outreach, and partnership calls; represented the company at Web3 industry events.
• ✓Executed competitor analysis across 10+ DeFi protocols to refine product positioning, contributing to a 30% increase in user retention and repeat engagement.
• ✓Reduced launch iteration cycles by 20% by introducing agile workflows via Notion and JIRA across cross-functional teams.

• ✓Planned and executed data-driven digital campaigns, increasing inbound leads by 40% and improving brand visibility by 35% YoY.

• ✓Directed digital communications and coordinated 100+ volunteers for nationwide mental health outreach programs.