Hi, I'm
RaginiRajak
Full Stack Marketer, Berlin
SaaS & Web3 · 5+ years building brands from 0→1
01 / Work History
Experience & Milestones
Four roles, one thread: turning products into stories people repeat.
Marketing Manager, Brand and GTM
Built the 0→1 GTM strategy and brand identity for a pre-launch SaaS product, running social across seven platforms and growing the following 2.5x while onboarding 100+ early community members.
Product & GTM Marketing Manager
Grew communities 60–80% YoY across Discord, Twitter and Telegram to 152K followers and a $25M TVL peak, and owned end-to-end GTM for 5+ product and token launches through to a strategic exit.
Associate Head, Communications
Directed digital communications and content strategy for a mental health NGO, managing the content team and coordinating 100+ volunteers across nationwide outreach programs.
Head of Marketing
Planned and ran data-driven digital campaigns that lifted inbound leads 40% and brand visibility 35% YoY, after starting on the team as an intern.
02 / Case Study
The DefiEdge / Unbound Finance story
A 0→1→exit GTM journey — scroll through it, chapter by chapter.
Shipping the narrative before the product
Joined as a content creator and built the launch story from zero — competitor research across 10+ DeFi protocols, ICP definition, and positioning that turned a complex liquidity product into a message people could actually repeat.
03 / Toolkit
My Marketing Stack
Click an app in the dock to explore the tools and skills inside.
04 / Education
Education
MBA, International Marketing
IU Internationale Hochschule
Berlin · Jan 2024 – Aug 2025
Thesis: Brand Voice in Translation: How Language Localization Affects Brand Personality, Brand Equity, and Customer Loyalty. Mixed-methods research across Germany, UK, and India. Case studies: Coca-Cola, IKEA, Apple.
B.Sc. Psychology (Honours)
University of Calcutta
India · 2019 – 2022
Equivalency: Comparable to German Bachelorabschluss (Anabin: H+ recognition)
Languages
05 / Credentials
Certifications
Email Marketing Certified, HubSpot Academy · May 2026
Digital Marketing Analytics, University of Illinois Urbana-Champaign · Nov 2025
Product Marketing Foundation, Project Management Institute · Oct 2025
McKinsey.org Forward Program, McKinsey & Company · Jul 2025
Marketing Foundations, Project Management Institute (PMI) · Apr 2025
Client Centered Therapy, EmoJar · Apr 2021
06 / Approach
How I Think About Problems
Pick a situation to see how I'd handle it.