The full work history

May 2026 – Jul 2026

Content & Community Coordinator

Sri Ganesha Hindu Temple Berlin · Volunteer · Berlin, Germany

Community Event · Berlin

• ▸Curated and published the content calendar and coordinated a team of influencers, photographers, and video editors covering the temple's inauguration.
• ▸Hosted Instagram Lives during the inauguration, attended by Berlin local government officials and former Chancellor Angela Merkel.
• ▸Grew the account from about 2,450 to 5,200 followers (+113%) and reached 1.6M views in five weeks with zero budget. 71% of views came from non-followers, and Reels drove 83% of interactions.

2,450 → 5,200 followers. 1.6M views. €0.

Jan 2026 – Apr 2026

Marketing Manager, Brand and GTM

BudnBed · Full-time · Berlin, Germany

Early-stage SaaS Startup

• ▸Built the 0→1 GTM strategy and brand identity for a pre-launch SaaS product, owning social strategy and execution across 7 platforms (Instagram, Facebook, Threads, TikTok, Reddit, X, LinkedIn).
• ▸Built a WhatsApp community to ~200 members and grew social following 2.5x through a content calendar and consistent brand positioning.
• ▸Onboarded 100+ community members ahead of product launch, holding 5–7% engagement on new posts.
• ▸Led a cross-functional team of 5 through launch prep.

Built the GTM before there was a product to sell.

Dec 2024 – Present

VP Marketing

DEGIS Berlin · Volunteer · Berlin, Germany

Marketing Volunteer → VP Marketing → Buddy Program Coordinator

• ▸Rebuilt and grew the Berlin chapter's Instagram 50%+ after an account hack, as Marketing Volunteer from Dec 2024 and VP Marketing since Sep 2025.
• ▸Set the brand guidelines and content calendar for the Berlin chapter's channel, one of DEGIS's 40+ city chapters nationwide.
• ▸Leading the Buddy Program campaign (short-term coordinator role, Jul – Sep 2026) for 700+ incoming students.

Rebuilt the Berlin chapter's Instagram after it got hacked.

Aug 2021 – Jun 2024

Product & GTM Marketing Manager

DefiEdge / Unbound Finance · Full-time · Remote

Web3 · DeFi · Remote

• ▸Grew communities 60–80% YoY through strategic brand positioning across Discord, Twitter, and Telegram: scaled to 152K Twitter followers (Unbound), 90K+ (DefiEdge), 120K+ Telegram members, and peaked at $25M TVL.
• ▸Owned end-to-end GTM for 5+ product and token launches, from positioning and brand messaging through go-live coordination and product testing.
• ▸Improved user retention 30% through lifecycle campaigns, competitor analysis (SEMrush), and re-engagement strategies informed by Google Analytics.
• ▸Ran influencer partnerships, ambassador programs, and AMA sessions; set up Discord infrastructure (Figma for design, Notion for workflows) and supported the founder on event strategy and investor coordination through to a strategic market exit.

90K members. $25M TVL.

Dec 2020 – Dec 2021

Head of Marketing

EmoJar · Freelance · India

Progressed from Digital Marketing Intern

• ▸Planned and executed data-driven digital campaigns, increasing inbound leads by 40% and improving brand visibility by 35% YoY.

Started as an intern, left running the campaigns.

May 2020 – Jan 2022

Associate Head, Communications

Sampoorna Manosthiti MHA · Volunteer · India

NGO

• ▸Directed digital communications and content strategy, managed the content team, and coordinated 100+ volunteers for nationwide mental health outreach programs.

Coordinated 100+ volunteers for a mental health NGO.