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Work in Detail

The full work history

Every role with full context, plus the DefiEdge case study — the expanded version of what's on the homepage.

Jan 2026 – Apr 2026

Marketing Manager, Brand and GTM

BudnBedFull-time· Berlin, Germany

Early-stage SaaS Startup

  • ▸Built the 0→1 GTM strategy and brand identity for a pre-launch SaaS product, owning social strategy and execution across 7 platforms (Instagram, Facebook, Threads, TikTok, Reddit, X, LinkedIn).
  • ▸Built a WhatsApp community to 150 members and grew social following 2.5x through a content calendar and consistent brand positioning.
  • ▸Onboarded 100+ community members at 5-7% engagement ahead of product launch.
0→1, from scratch.
Aug 2021 – Jun 2024

Product & GTM Marketing Manager

DefiEdge / Unbound FinanceFull-time · Remote· Remote

Web3 · DeFi · Remote

  • ▸Grew communities 60-80% YoY through strategic brand positioning across Discord, Twitter, and Telegram: scaled to 152K Twitter followers (Unbound), 90K+ (DefiEdge), 120K+ Telegram members, and peaked at $25M TVL.
  • ▸Owned end-to-end GTM for 5+ product and token launches, from positioning and brand messaging through go-live coordination and product testing.
  • ▸Improved user retention 30% through lifecycle campaigns, competitor analysis (SEMrush), and re-engagement strategies informed by Google Analytics.
  • ▸Ran influencer partnerships, ambassador programs, and AMA sessions; set up Discord infrastructure (Figma for design, Notion for workflows) and supported the founder on event strategy and investor coordination through to a strategic market exit.
90K members. $25M TVL.
May 2020 – Jan 2022

Associate Head, Communications

Sampoorna Manosthiti MHAVolunteer· India

NGO

  • ▸Directed digital communications and content strategy, managed the content team, and coordinated 100+ volunteers for nationwide mental health outreach programs.
100+ volunteers, one mission.
Dec 2020 – Dec 2021

Head of Marketing

EmoJarPart-time· India

Progressed from Digital Marketing Intern

  • ▸Planned and executed data-driven digital campaigns, increasing inbound leads by 40% and improving brand visibility by 35% YoY.
+40% leads, on repeat.

Case Study

The DefiEdge / Unbound Finance story

A 0→1→exit GTM journey — scroll through it, chapter by chapter.

Shipping the narrative before the product

Joined as a content creator and built the launch story from zero — competitor research across 10+ DeFi protocols, ICP definition, and positioning that turned a complex liquidity product into a message people could actually repeat.

Turning followers into a flywheel

Stood up ambassador programs, Twitter Spaces, and influencer outreach across Discord, Telegram, and Twitter. Translating technical depth into user-centric messaging drove 60–80% YoY engagement growth, tracked through HubSpot and custom KPIs.

Peak traction: $25M TVL, 90K community

At the top of the arc the product reached $25M TVL with a 90–100K community and 300K+ monthly impressions — repositioning across competitors lifted user retention ~30% and repeat engagement.

Owning the exit narrative

Managed the full lifecycle through to a strategic market exit — communicating wind-down to a six-figure community without eroding trust. The hardest, most underrated GTM motion: telling people the honest end of the story.

100KCommunity 🪙
$25MTVL 💰
300KImpressions / mo